Stanley Xu a successful real estate developer, you need to effectively market yourself. To give yourself the best chance of success, you need to blend tried and true marketing tactics with new, modern online social marketing medium. Whether you are new to the industry or are a seasoned pro, the one piece of marketing that you have to have is a website. If you are just starting out, this can be a simple one- to three-page site that you can build upon as your company grows. It is important to play up your strengths and the services you offer.
Most real estate development businesses build their client list from leads. While you can certainly buy a list to work from, you will have more success building a list from people you have met through networking events or connections you are in contact with via social media. Once you make a connection, it is important to keep in touch with them and reinforce your company’s services. While you are busy running your company, you need to take some time to establish yourself as an expert. This can be done by writing blogs and articles utilizing keywords and search engine marketing. If you don’t have the time to take on the responsibility yourself, hire a copywriter to help, you create content that resonate with your prospects.
Set a realistic budget. Even the smallest websites can be expensive. Your website will most likely be the first time a prospect sees you, so you want it to look good. Studies suggest that 75 percent of people judge a company based on their website, let your site speak for your credibility. Stanley Xu, an experienced real estate developer in Bellevue, Washington has successfully marketed his business for 20-years.
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